Don’t let growth and revenue slip away because you don’t recognize the power or ability to produce new video marketing content while working remotely. With the rising popularity of working remotely, you may be separated from your creative team, feel content will be hard to produce, or it has just slipped from your radar. However, producing new videos remotely is easier than you think, and with everyone spending more time online, you cannot afford to not produce captivating videos that keep customers from forgetting about buying your products or services.
omniworldwide.com gathered the following tips on varied styles of compelling video, their best use, greatest appeal, and how to produce new video content while working remotely.
Types of Marketing Videos
Nowadays marketing with video production is not only a necessity for most brands, but available for organizations of any size / budget given the affordability and accessibility of camera phones, video recording devices, and affordable editing software. Whether you are producing your own video, or are working with a media and video production team, there are varied styles and video formats to help educate or market your brand.
When developing your content strategy, consider which or a combination of the following video types apply to your business’ vision, products, and target market:
1. Brand Video (About Us)
Brand videos showcase your company’s vision, mission, and/or products and services. These serve as “about us” videos, building awareness about your company, appealing to your target audience, and showing the value of your offering and capabilities.
Watch the Omni Worldwide brand highlight video.
2. Demo Video
As the name suggests, demo videos show the viewer how your product or service works. These videos can show or follow the results of your services, or put your product to the test so that customers have a sense of what they can expect or experience.
Here is a demo video from the Mavic Air 2 DJI drone.
3. Event Video (Event Recap)
Event videos document conferences, trade-shows, parties, meetings, fundraisers and other events. These event recap videos can then be used to produce a highlight reel or integrated into another video.
Take a look at various events we captured and edited into a showcase for event recap videos.
4. How-To Video (Educational)
Instructional videos educate your audience, building the knowledge they may need to understand your business, services, or products. Or these educational videos can be purely for promotion, as you instructed or guide someone how to solve a problem or do something more efficiently. This video is a great way to introduce yourself to a potential customer that has a problem that you can solve, build a following, or position yourself as an authority.
Enjoy this how-to set up Apple Pay video.
5. Expert Interview Video
Build trust with your target audience by interviewing other thought leaders, influencers, and experts in your industry. These interviews can also be with you answering questions that your customers have, or with guests that add value and hold information your customers will find interesting.
Watch the owner of Quest Nutrition produce an interview that’s appealing, expands his audience / visibility, and introduces his subscribers to the insider knowledge of this billion dollar hedge fund owner.
6. Animated Video
Animation allows you to present just about anything to your audience. These types of videos are easy to watch, understand, and can be entertaining. Animation elements are used in commercials due to being effective at creating interest, or presenting something that’s challenging to explain, such as how a cloud service or software works. These videos can fit seamlessly into your marketing strategy using colors, themes, and styles that match your business’ branding.
Watch this creative animated video by Sherwin-Williams, as it cleverly utilizes paint swatches to create a unique visual.
7. Live Video
The more popular social media platforms like YouTube, Instagram, Twitter, and Facebook Live allow their users to stream live videos.
Broadcasting live videos to a social media account allows you to engage your audience in real-time. Live videos present a unique, creative opportunity allowing you to conduct interviews, presentations, events, or just establish a greater and more personal rapport with your followers.
Watch as this social media entrepreneur explains step-by-step how she goes live on Instagram to grow her business.
8. Personalized Message Video
When engaging with requests and inquiries from potential and current customers, creative and engaging businesses are using video responses that make them standout.
Personalized video messages elevate trust, loyalty, and create a much more significant impact on your customer / audience than a simple email. Authors, coaches, trainers, marketers and influencers are just a few that can easily leverage these videos and benefit.
Watch how this actor cleverly uses video to create personal responses and messages to her followers and fans.
9. Case Study / Testimonial Video
These videos help support your claim that your product is the ideal solution for your potential customers’ problem or pain point.
Your satisfied and loyal customers can be your staunchest advocates, and more easily influence a potential customer than you ranting about how good you are. Record them describing their problems and how your products or services solved them.
This is a shameless plug testimonial video from yours truly, as a client shares her experience of working with Omni Worldwide.
10. – Augmented Reality (AR) Video
Augmented reality is an interactive experience created by adding a digital layer to a video, taking a real-world environment where real objects or spaces are enhanced by computer-generated images.
This technology is present in many fields, from aviation to gaming; we’re not often familiar what it’s called, or keenly aware that many of us have used and seen it already. Have you played Pokémon Go in recent years or tried to fit furniture in your living room using the IKEA app? That is AR (Augmented Reality).
This video shows some great use cases that will allow you to imagine the extraordinary potential of using AR video.
11. – 360° Videos
360° videos allow viewers to “scroll the scene” around to see something from every angle – the perception is that the viewer is physically standing within the content. This “spherical video” style allows you to safely experience a location or event without traveling to it. Restaurants, one-of-a-kind experiences, and event spaces are perfectly suited to make great use of these types of videos.
Here is a 360° underwater video from National Geographic (use your mouse or the controls in the top left of the screen to move the video around).
Video Marketing for Business
Just as flyers, business cards, direct mail, billboard ads, television ads, and newsletters were once mainstays in business marketing; video has become a powerful method of communication and easy to consume with the explosion of smart phones and mobile devices.
Interactive media and video has become a means of self-expression and communication. ZOOM video conferences and Facetime are making video ever-present, especially amongst camera phone users, and the population that frequents the social media platforms:
- YouTube
- Instagram, Instagram Stories, and Instagram Highlights
- Twitter and Twitter Periscope
- Facebook and Facebook Watch
- Snapchat
- TikTok
- Flipgrid (Vidku)
- LinkedIn Video
- Vimeo and Vimeo for Hire
As video content explodes, it will in the future represent a large majority of all internet content; thus it’s no surprise that savvy business owners and their marketing departments are shifting more and more budget resources into video production and media curation.
Video Production While Working Remotely
In times of social distancing, quarantining, and remote working, creating engaging video and entertaining content is more important than ever. This new way of living and doing business has presented a significant challenge for business owners and marketing specialists. So comes the question: “How do you produce video content remotely?” Familiarize yourself with the phases of video production, then consider the following:
- Define the purpose of your video
- Create a script
- Storyboard as much as you can
- Collect and/or shoot the footage you need
You may be surprised at the amount of video footage you already have to work with. When collecting video footage and images to produce your new video, the following may help you:
- Collect company stock footage
- Request video footage from employees
- Record video calls and conferences
- Create content with friends and family members using your product
- Repurpose scenes and images from previous campaigns
If you don’t already have video editing software, the following professional and consumer-friendly software can help you produce and edit your video:
- Adobe Premiere Pro – (for Windows and Mac)
- Adobe Premiere Elements – (for Windows and Mac)
- Adobe Premiere Rush – (for Android and iOS)
- Final Cut Pro X – (for Mac)
- Corel VideoStudio Ultimate – (for Windows)
- Filmora9 – (for Windows and Mac)
- Vimeo Create – (for Windows, Mac, iOS, and Android) vimeo.com/create
Suppose you need editing software but don’t have the resources to pay for it. In that case, the following free video editing software can help you accomplish your goal:
- Apple iMovie – (for Mac)
- Apple Clips – (iPhone and iPad)
- InShot – (iPhone, iPad, Android)
- Shotcut – (for Windows, Mac, and Linux)
- VSDC – (for Windows)
Once you reach the point of a final edit, save your work and share it with your team. Then, once you’ve made your final edits, upload the video to your website or social media platform.
If you find producing video content remotely too challenging, reach out to a video production company.
Note: In times of remote working, social distancing, and quarantining avoid slowing your marketing strategy down. People are longing for person-to-person interaction worldwide, and video can offer your audience a strong sense of connection to you, your business, and your product.
Video Marketing that Grows Your Business
In this article, you discovered the types of videos and marketing used to grow your business, and how to produce them while working remotely.
By defining and ramping up your video marketing strategy, you can still grow your business, even during the most adverse social circumstances.
When you slow your video marketing strategy, you risk losing revenue, customer confidence, and your audience.
Sources:
first.edu/making-promotional-videos-5-types-to-help-build-your-clients-brand/
sbdc.uh.edu/sbdc/5-Effective-Marketing-Video-Tips-for-Your-SmallBiz.asp
cisco.com/c/dam/m/en_us/solutions/service-provider/vni-forecast-highlights/pdf/Global_2020_Forecast_Highlights.pdf
Omni Worldwide – Atlanta Video Production Company
(678) 744-5960